Duffs Jewellers - design of three jewellery stores, the original within a shopping centre, a subsequent extension into an adjacent tenancy with new single entrance, and a second store in a nearby centre.
The stores have distinct design concepts that reflect different customer & product bases, yet are linked by full height architectural facades that carefully frame & scale the small sized product.
The first store uses a perforated corten steel cladding as a series of windows with veiled glimpses of the interior beyond, the second a transparent facade, with a custom designed vinyl graphic of facetted gems, and the third a variation on this concept
